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TARGET AUDIENCE: One of Psych's biggest features is comedy. In the beginning of this trailer for Season 8, there are many clips of comedic parts of the show, attracting people who enjoy humor (basically everyone). So, a big part of the target audience is obviously people who like comedy and laughing. Another aspect of the show they put in the trailer is crime. They are showing that not only is this show funny, it is also a crime show and action-packed. This attracts many viewers who love police work and crime TV shows (which are many). Overall, the target audience is people who love comedy and/or crime and adventure.
PURPOSE: The purpose of Psych is to entertain viewers. However, under that, the purpose is to make money, which is what the entertainment industry is all about. Psych has websites and interactive games dedicated to it too, which make the show even more fun to like and talk about, and advertise more for the show. So, really the purpose is to entertain the audience. However, deeper than that, Psych seems to be a replacement for a previous show named Monk. Monk was a USA Network crime and comedy TV show hit! Shortly before Monk was ended, the network came out with Psych to "replace" Monk in a way. Psych kept the Monk fans watching USA Network shows and kept them with a good, similar show to watch to keep them happy. |